First, this isn't about the back it up rule, although it's somewhat related. Keep that in mind when thinking about the advantages and disadvantages of what I'm about to ask. Also, keep in mind that I'm not promoting spam but maybe a way to send some referral traffic to notable bloggers who post interesting stuff.
My question is this: Can we attract more experts to our site by sending referral traffic their way? Let's use a partial, recent answer by Oded as an example:
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You need to consider your expenses and overheads - everything that you pay out in order to complete a job. This, divided by the amount of time you estimate a job to take, will give you a estimated break-even rate - a rate that will end up with no profits or liabilities (assuming your estimates are correct). This is your rock bottom rate - possibly a rate to attract customers with, but not a long term rate that you can profit from.
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Oded didn't cite a source, but I don't think he really needed to, since he did a great job explaining why and how, two important ingredients from Good Subjective, Bad Subjective.
But, Oded's great information is also backed up by a great blog post by Christopher Penn, titled "How to set your consultant billing rate". Now, I've never heard of Chris Penn, and he's not a user on our site, but he is a public speaker and writes a lot of stuff that makes a lot of sense. I appreciate his comparison between the ceiling and the floor. Read his article to learn more.
So, would it be helpful to edit existing answers to enhance them with links to reputable freelancing blogs in hopes that referral traffic might make them want to check us out? Could it justify us reaching out to these bloggers and asking them to return the favor by writing an article about us or mentioning us in their next speaking event?
I didn't want to edit anyone's answer without first engaging the community, as I don't want anyone to think their answer was somehow lacking. That's definitely not the goal here. What do you think?
